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The idea of Louis-Ulysse Chopard to create beautifully distinctive luxury watches for women has been very successful and since its foundation in 1860 Chopard has never ceased to amaze with its stunning watch masterpieces. The Chopard brand is one of the few today that designs its own LUC watch movements, with the initials standing for Louis-Ulysse Chopard. Some of the most unique watches ever created can be found in the Chopard Mille Miglia and Chopard Happy watch lines. These, and all the other innovative Chopard watch collections are colorful and have beautiful shapes designed to flatter the wearer and make a statement about his or her sense of style.
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Chopard Luxury Swiss Watches - Elegant Design And Impeccable Quality
Chopard is a luxury watch and jewelry company founded in 1860 by Louis-Ulysse Chopard, who initially concentrated on developing precise pocket watches and chronometers based upon innovative technical and design ideas. Today, Chopard has a well deserved reputation for creating luxury watches with strikingly original and beautiful design features.
In 1963 the Chopard Watch Company was taken over by watchmaker Karl Scheufele, from Paul-Andre Chopard, the last in the Chopard dynasty. Karl Scheufele modernised the company and added jewelry into the Chopard production line.
In 1975 the Chopard watch factory moved from Geneva to Meyrin-Geneva and started producing ladies jewelry and timepieces. In 1976 Chopard introduced the Happy Diamonds collection. Watches from the Chopard Happy Diamond collection feature mobile diamonds that float freely between transparent sapphire crystals.
In 1980 the Chopard Company debuted with sports watches on leather straps. The range of Happy Diamonds watches was enlarged by jewelry pieces. The first Chopard boutiques were opened in Hong Kong, Geneva and Vienna in the 1980’s.
In 1988 Chopard established cooperation with the Mille Miglia, an annual Italian vintage and classic cars rally. To mark the partnership, Chopard has maintained the tradition of developing a new special edition Chopard Mille Miglia timepiece every year.
The Chopard Happy Sport watch collection first appeared in 1993. In 1996, Chopard opened its own watch movement factory in Fleurier. I
In 2006 Chopard celebrated the 30th anniversary of the Chopard Happy Diamonds watch collection and the 10th anniversary of the movement factory in Fleurier.
Karl Scheufele has kept the Chopard Watch Company as a family business. Caroline Scheufele is the head of the jewelry division, while Karl-Friedrich manages the watchmaking department. Today, Chopard has three watch production sites located in Geneva, Fleurier in Switzerland and Pforzheim in Germany.